About

I'm a creative director and product consultant with over 20 years of experience in digital products, branding, and advertising. I've worked across a range of design disciplines, always focused on aligning business goals with real human needs.

I blend strategy, research, and data with creative thinking. I believe strong ideas and a clear narrative are key to meaningful design. Over the years, I've teamed up with all kinds of groups on a wide variety of projects, always looking to bring value—to both the work and the people behind it.

I've led digital design teams at companies like Sopra Steria (EGGS Design) and UNIR University, where I guided design processes and mentored fellow designers.

These days, I work independently, partnering with large companies, small businesses, and entrepreneurs to tackle design and product challenges from all angles.