As a cooperative of professionals and users, CAES defends human rights in social movements. Committed to cooperation and social justice, CAES works to strengthen its community and promotes values such as equality, freedom, and trust.

Through research and strategic thinking, a visual identity was developed that blended simplicity and accessibility while conveying professionalism and confidence.

The visual language strikes a balance between formality and dynamism, supported by a color palette and typography designed to enhance clarity and connection.