Visual language created selflessly for ADG-FAD in collaboration with Doctors Without Borders and the Museu del Disseny de Barcelona. ADG-FAD launched an initiative to raise funds through the sale of posters and graphic materials, with all proceeds donated to Doctors Without Borders.
The posters are based on a visual system I designed to adapt across different formats and messages. The concept builds on the strength of color and typography. The colors of the Palestinian flag, black, white, red and green, are transformed into blocks that convey opposing emotions such as life and death, hope and violence, good and evil.
The expressive uppercase typography, with variations in weight and composition, breaks uniformity to create impact and highlight contrast. This visual language is intended to be clear and powerful, expressing a collective outcry to stop the conflict and open a space for hope.